Communication and Marketing Assistant

COMMUNICATION AND MARKETING ASSISTANT

LEVEL II

ADMISSION REQUIREMENTS: HIGH SCHOOL DIPLOMA

TRAINING DURATION: 600 HOURS

QUALIFICATION OBTAINED: PROFESSIONAL QUALIFICATION

PROFESSIONAL PROFILE DESCRIPTION

The professional figure is familiar with the business system and with small and medium-sized enterprises, cooperative systems, and all forms of associations of a commercial nature or operating on a non-profit basis. They are therefore able to use communication, marketing and public relations techniques appropriately, both for commercial purposes and for managing psycho-sociological relations.

The professional qualification is essential for employment in administrative-accounting offices and various companies.

TECHNICAL AND PROFESSIONAL KNOWLEDGE AND SKILLS

CORE MODULES:

• Promotion of equal opportunity conditions in the workplace and relevant legislation

• Introduction to ecology and the environment, sustainable development and any relevant sector-specific legislation

• Information technology and the web: theoretical knowledge and practical use of tools

• Prevention and protection regulations in the workplace (Legislative Decree 626/94 and subsequent amendments and additions)

• Introduction to legislation on workers' rights and duties, including reference to the methods and characteristics of standard and non-standard contracts. Collective bargaining

• Introduction to the current tax system

• Introduction to project financing: incentive laws, structural funds, self-employment

SPECIALIZATION MODULES:

• In-depth knowledge of at least one European language

• Business system and functional aspects: characteristics and analysis, elements of internal communication and behavioural psychology

• Businesses, SMEs, cooperatives, associations: organizational and management systems

• Elements and techniques of operational and tourism marketing: in-depth study of programme management and operational plans for the development of promotional projects